When it comes to Marketing then it’s something that totally depends on how you capture your audience’s attention and also boost the engagement. The content indeed being used, matters a lot to predict the range of engagement and this is why there’s a need for social media video sizes cheat sheet.
Well, to make things clear let’s know about YouTube, where videos play an important role in keeping the audience engaged only when they are created with YouTube video dimensions.
Also, creating a perfect video in every aspect not only impacts the viewer’s mind but also somehow to their emotions. This gradually increases the engagement rates with time.
Hopefully, it must be clear to you know why it’s more important as a marketer to maintain the quality of your videos along with the appropriate size and dimensions which the platform supports.
Yes, you heard it right! Dimension limits play a very crucial role. Every platform has its respective video dimensions that we have embedded in this guide.
Let’s, start rolling your eyes on the following lines and get updated with the latest size and specs with the updated social media video sizes cheat sheet listed below.
1. YouTube: Video Size Cheat Sheet-
Do you know that more than 500 hours of videos from all across the globe are viewed on Youtube every single hour?
As per reports, YouTube is one of the biggest platforms for marketers to promote and advertise their brands using short clips or in-depth video ads. But grabbing high engagement rates somehow depends on technical specs during video creation apart from SEO.
So, let’s dive right in and uncover all about different specs and adjustments that you must take care of before creating and uploading a video ad.
First, have a look on-
What Does Standard YouTube Video Mean?
Standard YouTube Video gives one of the best video formats with accurate YouTube video size pixels that fade in terms of quality. The MP4 format videos with H.264 codec and also AAC codec is the best in quality with any YouTube frame size. Although, there are numerous other formats too.
Here’s a quick overview of everything about-
YouTube Standard Video Specifications-
- Maximum Dimensions Of Video: 3840 x 2160 px
- Aspect Ratio: 4:3 or 16:9
- Maximum Length Of The Video: 12 hours
- Type Of File: .MOV, .AVI, .WMV, .MPEGPS, .MPEG4, MP4, .FLV, 3GPP, and WebM.
- Maximum Size Of File:128 GB
Must remember that all Youtube video ads have common video dimensions and almost the same specs and adjustments, the only difference comes in video length.
To make it more clear, here’s everything about-
Length of all Youtube video ads-
Skippable – Maximum length of the video ad is 12 hours, and the skip button has a timer of 5 seconds.
Non-skippable – Maximum length of the video ad is 15-20 seconds, but as per YouTube policy, some regions have an extended limit of 30 seconds.
Mid-roll – Minimum length of the video ad is 30 seconds.
Bumper – Maximum length of the video ad is 6 seconds.
That’s all we have about the YouTube video size chart, now have a look on-
2. Instagram: Video Size Cheat Sheet-
Since when video ads were introduced there’s never been a slight downfall in the trend. And as per the latest statistics near around 5.2 million people have watched Instagram videos created by different brands for promotion.
Isn’t that Interesting? Yes, right.
That means advertising and promoting your brand using videos on Instagram is the right move. So, let’s have a deep go through on different specifications that Instagram Ad videos have.
Instagram Feed Videos
One of the best places to get in the spotlight is users’ feeds. While scrolling the feed one something interactive comes it grabs all the attention of the user and also makes it easy for them to learn more about the brand through the description provided.
There are three different video formats available on Instagram, these are – Vertical, Square and landscape.
Here’s the complete list of all three Instagram video specs-
Instagram Feed Video Specifications-
- Maximize Dimensions Of The Video: 1080 x 1080px
- Instagram video aspect ratio for all three types-
- Aspect Ratio (for Landscape): 1.9:1
- Aspect Ratio (for Square) : 1:1
- Aspect Ratio (for Vertical): 4:5
- Maximum File Size Of Video: 4 GB
- Maximum Video Length: 120 sec.
Carousal Video Ads-
As we said, Carousel videos are 10 times more engaging than ordinary posts. A Carousal video post has small dots along with the post at the bottom that indicates more videos are attached to this post making it a step-by-step tutorial.
Instagram Carousal Video Specifications-
- Maximum Video Dimensions: 1080 x 1080 px
- Aspect Ratio: 1:1
- Length Of The Video: 60 seconds (max)
- Type Of File: .MOV & .MP4
- Maximum Size Of File: 4 GB
- Maximum No. of Cards: 2 – 10
3. Twitter: Video Size Cheat Sheet-
Currently, the figures are surprising where the total ad value crosses the mark of $16 billion. Also, the total ad engagements have gradually increased on Twitter year-over-year and at now is 91%.
Big names in marketing come from sports and the entertainment sector on Twitter. They mostly use this platform to update the globe with their new upcoming.
Now, if you are planning to upload your brand video on Twitter then you must have to be aware of the different video specifications.
So, here’s all about-
Twitter In-Feed Video
Twitter provides two options for uploading the in-feed video content which are portrait and landscape formats. But remember that these specific formats are not allowed to be shared through Vimeo links and YouTube.
Twitter provides an organic way of engagement for your video ad and also gives you an option if choosing the paid content videos ads.
Here’s all about-
Twitter Feed Video Specifications-
- Maximum Twitter Video Size Or Dimensions Of Video:-
- 1280 x 720px for Landscape mode
- 720 x 1280 for portrait mode
- 720 x 720 for square
- Aspect Ratio (for Landscape or Portrait): 16:9. And for Square: 1:1
- Maximum Length Of Video: 140 seconds
- Type Of File: .MOV (mobile) and .MP4 (web)
- Maximum Size Of File: 512 MB
4. Facebook: Video Size Cheat Sheet-
As we said video post gets very high engagement near around 60% more reach and engagement compared to other post types.
With a wide range of video types that can be shared on Facebook there comes different dimension limits for each type. And before choosing any of the video types, make sure you know everything that should be taken care of.
So, Let’s uncover all different video format available on Facebook and their dimension requirements:-
Shared Video Posts
When you open your Facebook News Feed videos start getting popped on your screen one by one in an ‘autoplay mode. And these videos gain a very high engagement rate compared to any other video type on Facebook.
Shared videos have now become the most common way to catch your attention on Facebook. But, who shares these videos?
It might be your friends, different meme pages or marketers. And you must have seen that Shared videos have an orientation that could be either portrait or landscape.
Well, to make it more clear here’s all about-
Facebook Shared Video Specifications:-
- Dimension of the video: 1280 x 720
- Aspect Ratio (for landscape mode: PC): 16:9
- Aspect Ratio (for portrait mode: PC): 9:16
- Maximum File Size: 4 GB
- Maximum Length of the Video: 4 Hours
- Aspect Ratio for mobile phones: 2: 3
- Note- AR for mobile phones is for both video orientations.
Note- In case you need any further in-depth information you can connect with the Facebook help centre.i
A recent report confirmed that Facebook majorly gives priority to the 360° videos category than any other video type. Although, they appear organically in your Facebook Feeds without any SEO description.
To record your video in 360° format you have to first click on the advanced tab option and then have to set your default point of view. Lastly, click on the 360 Controls tab and adjust the required settings.
You can also get an elaborate 360° view of your videos. And for this, you have to scroll the cursor using the touch on your recording device.
Facebook 360° Videos Specifications-
- For Monoscopic videos-
- Maximum Dimension: 5120 x 2560
- Aspect ratio 2:1
- For Stereoscopic videos-
- Maximum Dimension: 5120 x 5120
- Aspect ratio 1:1
- Maximum Duration of the video: ½ hour
- Maximum Size of the File: 1 GB
Facebook Video Ads:-
It’s almost known to every marketer that Facebook video ads have the lowest CPC compared to any other platform with an average CPC of around $1.86.
Although Facebook has the lowest CPC, advertisers found the best method of using video ads in a big way on Facebook to promote and advertise their products and brands.
If you have to promote your brand and product more widely than knowing all the different types of Facebook ads along with their right specs is necessary.
Even desktop has a different video specs requirement, have a look-
Desktop News Feed Link Video-
We can say the new Facebook Desktop News Feed Link video feature is somewhat similar to the Facebook shared videos. This is because they only come in the right column of your Facebook timeline and live in your feed.
As per dimension requirement, these ads links can either be in landscape or square.
Now, let’s have a look at Facebook desktop newsfeed link video size chart-
- Dimension Of Video:1080 x 1080 ps
- Video Format: .MP4 or .MOV
- Aspect Ratio (for Landscape): 16:9
- Aspect Ratio (for Facebook square video size): 1:1
- Maximum Video Duration: 240 minutes
- Maximum File Size: 4 GB
For any additional information regarding the desktop news feed you can connect with the Facebook video ad center:
That’s all about the most common or we can say the basic video dimensions and categories that one must know before stepping into video advertising on Facebook. Now it’s time to get familiar with the most widely used Carousel Video Ads and its requirements-
So, her all about-
Carousal Video Ads-
As said, carousel video ads are around 10 times more likely to get clicked or shared if we compare them with other static ads published on Facebook.
Well, the difference is created by the number of images shown by the brand before clicking a link. No doubt it’s a very fun way of promotion where the audience has a more clear interaction with the product or service you are providing.
Now, have a look at the various specifications and adjustments that you have to make sure of before you create a carousel video –
- Dimensions of the video: 1080 x 1080 (for both Square and Landscape)
- Aspect Ratio (for Square): 1:1
- Maximum File Size: 4 GB
- Type Of File: .MOV and .MP4.
- Maximum length Of The Video: 240 minutes
- Maximum No. of Cards: 2 to 10
Note- For more in-depth information you can connect with Facebook MarketPlace.
5. LinkedIn: Video Size Cheat Sheet-
There is a rapid increase in the number of executives watching videos. Despite that, LinkedIn is yet to introduce many features in its campaign of video content. Even senior work executives, being a part of it, share video content at least once a week.
Shared Videos by Linkedin- The only way to upload a video in LinkedIn, is in the form of shared videos.
You might be thinking Is that it? But, not yet.
The LinkedIn application renders the option to share links of youTube videos in LinkedIn.
So, let’s have a complete overview of-
Linkedin Video Specs-
- Maximum Dimensions: 4096 x 2304 ps
- Aspect Ratio: 2:4:1 or 1:2:4
- Length of shared video: 10 minutes (maximum)
- Type of File: .WebM, .MKV, .MPEG-1, .MPEG-4, .MOV, .FLV, .AVI, .ASF.
- Size of file: 5 GigaByte (maximum)
Note- Additional information from Help Centre-
You must check out the curated list of marketing tools from LinkedIn. Which enables you to further scheduling your posts shared on LinkedIn.
6. Snapchat: Video Size Cheat Sheet-
Do you belong to the billion viewers watching videos in the Snapchat application?
In the quiet least time, Snapchat has grown bigger than Pinterest or Twitter. It has become one of the most frequently used applications in PlayStore.
Although it is much younger than any other application it has been compared to, it is the favorite socializing platform for the younger generation.
Also, its colorful and exquisite filters played a dominant role to put it in such a position. More than 50% of the Snapchat users reportedly follow one or more businesses or brands on this platform.
Apart from that, having plentiful information of its specification is required for a good grasp on the power of Snapchat for campaigns of marketing.
The video interval is a quite basic video format to communicate with billions of users on this platform. However, a marketer or promoter can exhibit the latest events and products over there.
Specifications of 10 seconds videos-
- Dimensions(video) : 1080 x 1920
- Ratio of Aspect : 9:16
- Size of video: 32 MegaByte (maximum)
- Length of video: 3 seconds (minimum) -10 seconds (maximum)
Video Ads- Long-form-
Long-form Ads format is offered by Snapchat for marketing and promoting but is a paid one. Including that, there is a galore of opportunity to add a video. To ascertain the video ad for your promotion campaign, you are supposed to explore the appropriate and suitable social media network.
Long-form Video Specifications-
- Dimensions:1080 x 1920
- Ratio of Aspect: 9:16 / 16:9
- Size of file: 1 GigaByte (maximum)
- Length of Video: 15 seconds (minimum) – no maximum limit.
- File Type: .MOV or.MP4
Note- For additional information visit the Help Center of Snapchat.
7. Pinterest: Video Size Cheat Sheet-
Here, you can share Vimeo and Youtube links but users cannot upload or share their videos. Like Snapchat, Pinterest offers two ad formats under long-form.
Video Ads- Long-form
Two types of video formats are availed by Pinterest- vertical and square format. Although they are almost the same, they have unique dimensions.
Specifications Of Long-Form Video Ads-
- Dimensions of Square-format:600 x 600
- Dimensions of Vertical-format: 600 x 900
- Aspect Ratio for square: 1:1
- Aspect Ratio for Vertical: 9:16
- Size of File: 2 GigaByte (maximum)
- Length of video: 30 minutes (maximum)
- Type of file: .MOV and .MP4
Note- For additional information visit the Help Center of Pinterest.
That’s all about different social media video chart sheets. Now, have a look at some most commonly asked-
- What’s the best standard video dimensions for Instagram?
For different resolutions, there are different dimensions, and knowing them all will help you figure out whether your video quality is up to the mark or not. However, 1080px by 1920px is the best Instagram video dimensions that exactly fit on any handy device. Let’s make it more clear, your Instagram video should be 1920 pixels tall and 1080 pixels wide.
- What’s the best Snapchat dimensions?
It’s almost the same as Instagram, the best Snapchat dimensions should be 1,080 pixels wide by 1,920 pixels tall. Don’t worry! There’s nothing to alter in the settings, if you take a snap with your phone using the Snapchat application your snap dimensions will automatically get captured in an aspect ratio of 9:16.
- Is there any fixed Instagram landscape dimensions?
As you know there are two different dimensions: landscape and square. Where for landscape posts, you have to create a video in the resolution 1080px by 566px. Also, make sure that the aspect ratio should be 1.91:1. Moreover, in the case of a vertical image post, the image must be sized at 1080px by 1350px where the aspect ratio should be 4:5.
- What are the different Pinterest ad specs?
First, you should know about the video length, which must range from 4 seconds to 15 minutes. And Pinterest will differ these two video ad formats in terms of aspect ratio.
Where the two video ad formats differ in the aspect ratios, where it’s shorter than 1:2 and taller than 1.91:1. Moreover, Pinterest for Standard Width ads recommends having square (1:1) and vertical (2:3 or 9:16) aspect ratio.
- What’s the max length of Instagram video?
For regular posts, Instagram has a limited length of videos that must not exceed 60 seconds. But for lengthy videos, Instagram has one additional feature using which you can upload trim videos. Also, your Instagram story videos can only be of max of 15 seconds in length. The most lengthy one can be live stream video, with a maximum duration of 60 minutes.
Capturing audience attention is quite easy using quality videos that give a high engagement rate. But creating a video is not just recording and uploading it, different platforms have their different adjustments, that’s why you must know about Social Media Video Sizes Cheat Sheet.
We hope this guide helped you with all the latest updates on size and dimensions that you must know before uploading any video. For example like for YouTube you must know YouTube video dimensions and size, similarly, for other platforms, there are some other criteria that we have already discussed. If we missed out on something, do let us know in the comments.